HALFORDS AUTOCENTRE OFFERS CHANCE TO RE-TYRE YOUR DEDICATED DAD
Halfords Autocentres is searching for the UK’s most dedicated driving dads after research showed that caring dads spend the equivalent of a working year behind the wheel ferrying their children around until they are 18.
The true value of dads has been revealed by Halfords Autocentres to coincide with Father’s Day and suggests that the best present for dad would be to hang up his keys for the day.
Dads clock up an average 25 miles a week and two hours 16 minutes taking their youngsters to sports, social and school events. One in ten covers more than 50 miles a week.
Now, children have the chance to use Father’s Day to show their appreciation – and contribute to one of the biggest motoring costs.
To celebrate Father’s Day on Sunday 19th June. We’re giving eleven families the chance to win their dad a brand new set of tyres for his hard working motor.
And with a quarter of dads revealing that their children never thank them for their efforts, Halfords Autocentre manager of tyres Martin Barber believes this prize can help kids show their appreciation.
He said: “It is amazing to see from the research that dads cover so many miles ferrying their children around – it really is almost like a second job and shows tremendous dedication.
“We thought the Dedicated Driving Dad Award would help kids to show their appreciation by putting their dad forward, and maybe winning them a full set of tyres for their car – worth £400 and fitted by our expert staff.”
Martin continued: “It could be a dad that takes his kids a long distance to attend a certain activity, or just someone who is constantly on the move.
“At Halfords Autocentres we spend a lot of our time caring for family cars and it is obvious that much of the mileage they do is from parents working hard to do the very best for their kids.”
The poll of over 1,000 dads showed by the time their children reach 18, they will have driven them almost the equivalent of around the earth (23,400 miles). In petrol costs alone, at today’s prices this works out at £3893, the price of a small car - though if a typical dad was charging what he earned at work he would be owed a staggering £33,012.
The survey also showed that dads spend much of their spare time at weekends acting as a taxi service undertaking an average of 2.33 journeys and sacrificing their own relaxation time. A dedicated one in eight (17%) do more than five trips a week. Over four in five (81%) give lifts to the children of friends and neighbours.
While the average drive may be to the local school and playing field, 20% of dads admitted to undertaking a journey of over 100 miles and seven per cent over 200 miles.
Anyone wishing to enter their dad for the prize should email dedicated.dads@halfordsautocentres.co.uk and say why they believe that their dad is the UK’s most dedicated driver. All entries should include name, address, postcode and a contact number. Visit www.halfordsautocentres.co.uk for terms and conditions.
Nominations close at midnight on Friday 24th June.
ENDS
Notes for editors:
Media contact
Jeremy Merckel at WAA
jeremy.merckel@waa.co.uk / 0121 362 1637
Calculations
· More than 1000 fathers from across the UK were surveyed in June 2011
· Figures used to calculate a year behind the wheel: 2.26 hrs (2hrs 16mins dad chauffering per week) x52 (weeks in a year) x18 (age of child) = 54 weeks (average working week is 37.5 hrs)
· 23,400 miles worked out by 25 miles (average dad distance per week) x 52 x18
· Similarly petrol 23,400 miles, divided by 37.2 (average mpg for Ford Focus 1.8) x 136.05p (current price from Petrolprices.com)
· Earnings: average for man £30,440, figures from office of National Statistics
Competition prize and terms & conditions
The closing date for entries is 23:59 on 24/06/2011. The prize is a tyre and fitting bundle worth up to £400, comprising: 4x Avon tyres up to an average 16” fitting (sufficient to re-tyre an average mid-range family car such as a Ford Focus/Mondeo) and a maximum value of £360; fitting and wheel alignment (worth £39.95). The price is as quoted at a Halfords Autocentre (not website) and is accurate as at 14/06/2011. Winners with vehicles requiring a larger/higher specification tyre can opt to claim up to £360 worth of alternative tyres, subject to availability. The prize must be redeemed via a single visit and no later than 31/12/2011. No cash alternative or alternative prize is available. Eleven prize packages are available, one for each of 11 UK regions defined as follows: South East, Greater London, South West, West Midlands, East Midlands, East of England, Wales, Yorkshire and Humberside, North East, North West, Scotland. The eleven winners will be selected by the judges and notified via email by 30/06 2011. Entrants will be allocated a region according to the address provided on their entry. Only entries to dedicated.dads@halfordsautocentres.co.uk will be accepted. The prize cannot be used in conjunction with any other offer, discount or promotion. Halfords Autocentres have the right to cancel bookings or change any booking date. All prices, products and service content are subject to change without prior notification. www.halfordsautocentres.com.
About Halfords Autocentres
With over 240 centres nationwide, Halfords Autocentres is the UK’s leading independent car servicing, repair, tyre and MOT network. Now part of the Halfords group, our name may be new, but our centres have been a feature of the towns and cities of Britain for a decade or more.
Halfords Autocentres provides dealership quality work at affordable prices to around 650,000 customers every year, with over 8 out of 10 saying that they would recommend us to a friend. Our expert service is backed with both a quality and price guarantee: work is guaranteed for 12 months or 12,000 miles, and we promise to match any price quoted locally like for like.
www.halfordsautocentres.com