Mar 2013 | Motorists Save £50m Through Brakes4Life Initiative
A unique pledge from one of the UK's leading independent car servicing and repair networks is helping drive down the cost of motoring - collectively saving owners £50million to date.
Brakes4Life is a lifetime guarantee from Halfords Autocentres aimed at reducing the cost of vehicle maintenance whilst encouraging owners to take care of their vehicle's brakes.
Since introducing Brakes4Life 18 months ago Halfords Autocentres, which operates over 290 garages across the UK, has seen unprecedented levels of demand - signing-up over 62,000 customers to the Brakes4Life package - an average of one every four minutes.
Halfords Autocentres' Rory Carlin said: "At a time when insurance and fuel price rises are pushing up the cost of motoring, Brakes4life offers car owners value for money and peace of mind.
"One payment not only guards against future unexpected brake-related costs but positively encourages owners to take better care of these vital safety components."
Every customer who buys brake pads or shoes from a Halfords Autocentre nationwide receives the Brakes4life guarantee - a market-leading pledge that then applies to any car that a customer goes on to own and can save the average car owner in the region of £816* over their driving lifetime.
Brake pads and shoes are amongst the most frequently replaced components on a car and Halfords Autocentres data shows that one in five of the 800,000 cars it helps to maintain each year needs them replaced.
Rory Carlin added: "This can leave motorists facing additional unexpected costs when they take their car in for a service or MOT. However, Brakes4Life removes that risk and we find that when we explain that it really does cover them and their current as well as future car they own it results in some surprised and very satisfied customers."
Brakes4life has won the approval of Plain English Campaign, the group that works tirelessly to untangle complicated offers and confusing terms and conditions. It has praised Halfords Autocentres for bringing a product to market that offers customers a transparent and easy to understand benefit.
Brakes4life is only available at Halfords Autocentres. For further information visit Brakes4Life.